When first using Facebook for business, one of the first things I did, was check Facebook’s Page Guidelines, especially around promotions and adding images. As I was running Facebook for a brand, I didn’t want to jeopardise their online reputation. Recently though, it seems that more and more brands don’t know these rules exist, or are simply just ignoring them…
How Brands Break The Rules
In my news feed, I increasingly see Facebook’s guidelines being broken, through companies adding prices and promotional information to cover images and through running competitions such as:
- ‘Like’ our page and our 1,000th follower will win a prize.
- ‘Like’ and ‘Share’ this post to be in with the chance of winning.
Running a brands Facebook presence myself, it’s extremely frustrating to see other companies ignoring the rules and getting away with it, especially when they are getting good results in return! I’m also surprised to see that it’s not just SME’s, but also some very large organisations!
What Do Facebook Do?
Over time, Facebook have removed competitions and closed Facebook Pages down for going against their guidelines. However, it’s not really in Facebook’s interest to close down pages. Facebook want to encourage companies to use all their features, not annoy them.
However, with this in mind, what should Facebook be doing to stop people from ignoring their guidelines? If companies see others breaking the rules, what is stopping them from trying it too, eventually making the guidelines obsolete?
What Are Your Thoughts?
Facebook should make the consequences much clearer, as this would deter companies from intentionally ignoring the rules. I don’t think they should delete people’s Pages, because as well as being time-consuming, warning companies that there will be consequences may be enough to help. In the defense of some brands, the guidelines are not clear, unless you go and intentionally look for them. Facebook could easily make these much clearer, such as by being visible to a person when they set up a new Facebook Page, or are added as a Page admin. Each time the guidelines are updated, they could also be added as a notification!
What do you think? Are companies trying their luck by ignoring the rules? How do you think Facebook can deal with this problem, without making enemies… Let me know your thoughts in the comments below!